Fewer Things, But Better
DevRev Effortless
October 17th, 2024
Bay Area
Levi's Stadium, Santa Clara
10:00 AM PDT
Why you should attend
Learn how AI and Design are put together and redefining SaaS 2.0
An Essential Convergence For Change
For the past 3 years, we've witnessed unprecedented change driven by AI advancements. We've focused on finding the missing links between support hardships, end user engagement, and product promises. Interestingly, we found out that it's a bunch of links, and piecing them all together surfaces a powerful knowledge graph — one that connects customers, their users, their sessions, their tickets and conversations to product, its features, its craftsmen, and its knowledge base. This graph is your compass for navigating the sea of change in our AI-transformed landscape.
Yes, customer relationship is way beyond buyers and sellers. In this conference, we will make a case for the essentials to modernize the fractured enterprise. And how AI begins with end users and customer support. Why?
Because we've to listen.
Because we've to earn our ARR.
Because we've to simplify.
SaaS 2.0 Simpler. Faster. Sentient.
The complexity of the enterprise doesn't have to reflect in the way users interact with their apps. When the Buy Now Pay Later giant Klarna announced that they are shutting down their Salesforce instance — because AI has catalyzed a redesign of their enterprise — the market was puzzled. Yet at DevRev, we appreciate where they are coming from. SaaS 2.0 is upon us. What the Internet did to on-prem software, AI will do to complex, expensive, heavyweight SaaS 1.0 apps designed and built two decades ago.
For every $1 of SaaS license, $4 are spent on implementation and maintenance — a whopping $1 trillion every year to care and feed behemoths that are barely helping with customer churn, operating costs, and revenue clawbacks. This is the opportunity for SaaS 2.0: doing more so you can do fewer things but better.
Effortless will make a case that AI has to be reductive. It must take things away, including replacing existing apps, to clear the clutter on our desks. We must also reduce, in many cases by 10x, the number of call center calls, support emails, messages, tickets, alerts, incidents, and clawback dollars.
And for what remains, AI agents — designed with intention to be fast, accurate, and personalized — can deflect, route, and generate effortlessly.
Meet our speakers
We've an amazing lineup of leaders, shaping the future of business and technology.
Vinod Khosla
Founder, Khosla Ventures
Dr. Harrick Vin
Chief Technology Officer, Tata Consultancy Services
Georg Petschnigg
SVP and Head of Product Design, The New York Times
Anja Manuel
Co-Founder and Partner, Rice, Hadley, Gates & Manuel LLC
Ethan Mollick
Associate Professor, The Wharton School
Navin Chaddha
Managing Partner, Mayfield Fund
Abhay Parasnis
Founder & CEO, Typeface
Shilpa Kolhatkar
Global Head of AI Nations, NVIDIA
Phil Verghis
Founder, Verghis Group
Rajesh Barde
VP, Head of Finance Technology, S&P Global
Dharam Rai
VP Global Customer Success, Support, and Experience, Sonos
Vishnu Ravikumar
VP Strategy & Planning, Pebl
Nora Herting
Co-Founder and CEO, ImageThink
Michael Fischbach
Associate Professor, Stanford University
Paul R. Nobile
Head of CDP Services, Uniphore
Mike Robbins
Motivational Speaker & Author
Hari Bayireddi
President, COO, and Co-founder, Phenom
Jeff Applebaum
President, Chutzpah Entertainment
What is Effortless
The only industry conference that brings AI and Design together
Discover
AgentOS
How AI augments your people in the agentic enterprise
Leading through changes
What zero-risk one-click migration could look like for you
Case studies
How multi-million dollar Zendesk and Service Cloud transitions were done
Inspire
Productivity
What collaboration beyond Slack and Teams looks like with SaaS 2.0
Sharing
What knowledge discovery could look like with modern search and analytics
Learning
How users, support agents, PMs, and developers learn together… and fast!
Participate
Hands-on workshops
Including good design thinking when implementing AI.
Panels
Learn about change, knowledge graphs, ROI of AI, and AI in life sciences
Certifications
Bring your practitioners along, so they can learn to fine-tune search, build dashboards in minutes, and prompt foundation models for personalized workflows
What to Expect
Learn how machines work with humans seamlessly — ultimately giving us our nights and weekends back.
Support and CX Leaders
AI-native CX goes beyond ticketing
Self-service
The workhorse of AI is search, KBs, and agentic workflows... and of course, conversational foundation models.
Customer 360
It shouldn't take millions to build and nurture these insights. Give us feedback on modern analytics in SaaS 2.0, including for billions of user sessions.
Reactive-Proactive-Predictive
Are we there yet? Why not? How data and machine intelligence play a huge role in reducing incident noise and response times.
Migration and Implementation Costs
Is there a better way than spending $4 for every $1 of software license? How do we make this outcome-based?
Product and Engineering Leaders
Modern Product Management that goes beyond epics, user stories, and user analytics
Product-led vs. Project-led
Aren't we past Agile? What is Essentialism, i.e., less = better? How product labeling engenders AI thinking.
Customer-centricity
1-click clustering and triaging, customer-aware sprints, session analytics, and real-time routing
Developer 360
How PMs work with Engineering leaders on capital allocation, focus, and productivity.
Self-service sales
Protect PMs’ time with self-service sales. Discover how search and analytics play a huge role in both sales-led and product-led go-to-market motions in SaaS
Insightful sessions by industry leaders
Agenda
9:00 AM – 9:45 AM
Registrations and Breakfast
9:50 AM – 10:05 AM
Welcome
Welcome to Effortless Mumbai 2025! Explore the future of SaaS 2.0—where AI and design converge to simplify, innovate, and empower enterprises
10:05 AM – 10:30 AM
Opening Keynote
Computer and the Human: A Case for Team Intelligence
10:30 AM – 11:25 AM
Product Keynote
Experience conversational AI at work
11:25 AM – 11:55 AM
Industry Panel
Conversational AI for Customer Experience
11:55 AM – 12:20 PM
Reshaping client relationships in the age of AI
12:20 PM – 12:25 PM
Announcements about the engagements during lunch
12:30 PM – 12:25 PM
Lunch
1:30 PM – 12:25 PM
Breakout sessions
An engaging mix of product and topic-focused discussions offering actionable insights and fostering collaboration to drive SaaS 2.0 success. Scroll down for more details
3:20 PM – 3:50 PM
Break
3:50 PM – 3:50 PM
Raffle - stand a chance to win Airpods 2 Pro
3:50 PM – 3:50 PM
DevRevU
Practical training, exclusive networking, product roadmaps, certifications, and solutions tailored for customers and prospects.
3:50 PM – 3:50 PM
Fear of Messing Up: Journey to embrace AI in enterprises
4:35 PM – 4:40 PM
Contest Winner Announcements
Announcing the winners of our raffle and top performers from the Superuser & Essentials workshops!
4:40 PM – 5:00 PM
Closing Keynote
Thinking six moves ahead: Gukesh Dommaraju, the youngest World Chess Champion, in an inspiring fireside chat with Dr. Srivatsa Krishna, All India IAS topper and the first serving IAS officer to earn an MBA from Harvard Business School. Together, they will share their unique insights on innovation, strategy, and foresight, to inspire bold moves ahead.
5:00 PM – 5:00 PM
Thank You
Have Questions?
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