Fewer Things, But Better

Effortless

Mumbai

February 27, 2025

Mumbai

JW Marriott Mumbai Sahar

10.00 AM - 6.00 PM

Our Sponsors

What is effortless

An Essential Convergence

Effortless is the only industry conference that brings AI and design together, so machines work with humans seamlessly, giving our nights and weekends back.

India 2.0
Scale. Precision. Product Nation.

As India's digital transformation accelerates, it's poised to skip legacy enterprise software and leap to AI-native business platforms.

SaaS 2.0
Simpler. Faster. Sentient.

For every $1 of SaaS license, $4 are spent on implementation and maintenance. This is the opportunity for SaaS 2.0: doing more so you can do fewer things but better.

Meet our speakers

We've an amazing lineup of leaders, shaping the future of business and technology.

Gukesh Dommaraju

World Chess Champion

Neelkanth Mishra

Chief Economist, Axis Bank

Sanjeev Krishan

Chairman, PwC India

Vinod Kannan

Chief Integration Officer, Air India

Dheeraj Pandey

Founder & CEO, DevRev

Anja Manuel

Co-Founder and Partner, Rice, Hadley, Gates & Manuel LLC

Gautam Anand

Head Mobile and Net Banking, HDFC Bank

Munish Blaggan

ICICI Bank

Santoshi Kittur

CTO, 360 ONE

Murali Brahmadesam

CTO & Head of Engineering, Razorpay

Sandeep Dutta

President, AWS India and South Asia

Nora Herting

Co-Founder and CEO, ImageThink

Manoj Agarwal

Co-founder & President, DevRev

Dr. Srivatsa Krishna

Distinguished Senior Fellow, Stanford University

Dhruv Agrawal

COO & Co-founder, Shipsy

Thenu Kittappa

Head of Partnerships, DevRev

Sivanand Akella

SVP of Engineering, Phenom

Michael Machado

CVP Product and Brand, DevRev

Mollie Holland

CVP Customer Experience, DevRev

Ahmed Bashir

CVP Engineering, DevRev

Neeraj Matiyani

Head of Sales - India, DevRev

Why you should attend

Discover. Inspire. Participate.

The only industry conference that brings AI and Design together

Discover

AgentOSHow conversational AI empowers people across the enterprise.

Case studies

Real-world stories of transformative customer deployments.

Inspire

Collaboration Redefined

The future of teamwork beyond Slack and Teams.

Knowledge Discovery

Modern search and analytics for shared learning.

Participate

Workshops

Design thinking for AI systems and workflows.

Panels

Learn about seamless migration to DevRev, our knowledge graph, and AI's resulting ROI

Insightful sessions by industry leaders

Agenda

09:00 AM - 09:45 AM

Registrations and Breakfast

09:50 AM - 10:00 AM

Welcome and opening remarksWelcome to Effortless Mumbai 2025! Explore the future of SaaS 2.0—where AI and design converge to simplify, innovate, and empower enterprises

Neeraj Matiyani

10:00 AM - 10:25 AM

Opening KeynoteDheeraj Pandey presents India 2.0, where AI-driven SaaS 2.0 reshapes enterprise software to simplify systems and revolutionize customer experiences

Dheeraj Pandey

Sanjeev Krishan

10:25 AM - 11:25 AM

Product KeynoteExplore how DevRev is shaping India’s SaaS 2.0 future with innovations that de-risk change and transform teams using search, workflows, and AI.

Munish Blaggan

Michael Machado

Ahmed Bashir

11:25 AM - 11:50 AM

Elevating Customer Experience: The Convergence of Hospitality, and Technology in the Age of SaaS 2.0Discover how SaaS 2.0 blends AI and hospitality principles to deliver personalized, empathetic, and effortless customer experiences at scale.

Gautam Anand

Vinod Kannan

Sandeep Dutta

Dheeraj Pandey

11:50 AM - 12:15 PM

AI in the next decadeJoin us for an interesting conversation to learn more about the applications of AI

Ahmed Bashir

Santoshi Kittur

12:15 PM - 01:30 PM

Lunch and Networking sessions

01:30 PM - 03:20 PM

Breakout sessionsAn engaging mix of product and topic-focused discussions offering actionable insights and fostering collaboration to drive SaaS 2.0 success.

03:20 PM - 03:30 PM

Coffee Break

03:30 PM - 04:00 PM

Fear of Messing Up: Journey to embrace SaaS 2.0Overcome SaaS 2.0 fears with DevRev. Learn to scale, displace legacy tools, embrace multi-lingual support, & unlock full platform power.

Murali Brahmadesam

Sivanand Akella

Manoj Agarwal

04:00 PM - 04:20 PM

DevRevUPractical training, exclusive networking, product roadmaps, certifications, and solutions tailored for customers and prospects.

04:20 PM - 04:30 PM

Contest Winner AnnouncementsAnnouncing the winners of our raffle and top performers from the Superuser & Essentials workshops!

04:30 PM - 04:55 PM

Thinking two moves aheadJoin Gukesh Dommaraju, the youngest World Chess Champion, in an inspiring fireside chat with Dr. Srivatsa Krishna, All India IAS topper and the first serving IAS officer to earn an MBA from Harvard Business School. Together, they will share their unique insights on innovation, strategy, and foresight, to inspire bold moves ahead.

Gukesh Dommaraju

Dr. Srivatsa Krishna

What to expect

Learn how machines work with humans seamlessly — ultimately giving us our nights and weekends back.

Support and CX Leaders

AI-native CX goes beyond ticketing

Product and Engineering Leaders

Modern Product Management that goes beyond epics, user stories, and user analytics

Join us at Effortless
 to bear the torch of AI and Design.

Let’s make each other comfortable in the duality of machines and humans, and confident in our grasp of customers and products. See you soon.

Have Questions?

Effortless welcomes a diverse community of tech enthusiasts, from Support and CX Leaders to Product and Engineering leaders - in short, all stakeholders who are using or learning AI and design to make their lives a little easier, somewhat less effortful and a bit more delightful.